Monday, November 08, 2004

Best Buy Hates You

Yeah, you read that right. If you shop at Best Buy, there's a 1 in 5 chance that they consider you to be a "devil" and they don't want you shopping there. Best Buy CEO Brad Anderson outlines his company's strategy to begin an all-out assault on you, the customer.

Do you shop around for the best deal? Do you try take them up on their "Lowest Price Guarantee"? Do you buy things on sale? If you answered yes to any of these questions, you are on Best Buy's hit list.

Just to clarify: I am not making this up. This is a 100% real news story. With that in mind, I propose that we all do Best Buy a favor, and just don't shop there at all. If they hate customers so much, let's see how well they do without any customers. Tell all your friends about their attitude toward you, the customer, and Just Say No to Best Buy.

2 Comments:

Anonymous Anonymous said...

Actually, they're more concerned with customers who are willfully exploiting loopholes in their services and bargains to get a lower price on things. Examples:

1. Returning something, than buying it later for the lower used price.
2. Buying things on clearance and selling them on ebay.
3. Finding outrageously low prices for items on the internet (companies that can afford to do business with such low margins), and demanding the same prices from bestbuy.

So, no, alienums are not taking over the earth.

5:26 PM, November 08, 2004  
Blogger Skor Grimm said...

I doubt you'll be back to read this reply, but I'll respond anyway.

1 - Why are people able to return items if there is nothing wrong with them? If Best Buy has too liberal a return policy (hah!), they have no right to complain.

2 - Who cares what people do with something after they buy it? That's none of Best Buy's business, frankly.

3 - They shouldn't claim to have the lowest prices unless they can back it up. If their "guarantee" has exceptions and applies only to brick and mortar stores, then they're under no obligation to honor Internet prices, and they can already tell the customer to take a swim.

Can anyone do a better job justifying this than this Anonymous Best Buy shareholder?

6:32 PM, November 08, 2004  

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