Friday, January 28, 2005

Eating Fake Healthy

Many Americans find themselves noticing an ever-growing number of TV programs, newspaper articles, and after-school specials assaulting them with messages about obesity lately. With all the attention that is being given to the topic, it is becoming harder and harder to feel good about eating. With every delicious Polish dog comes an equally large helping of guilt. Simply ignoring this guilt has been a long-standing tradition among Americans, but lately new trends are emerging. In order to cleanse themselves from the crippling shame associated with poor dietary habits and lack of exercise, some are joining cult-like exercise centers, others are joining cult-like diet programs, while still others are completely happy being fat, and are simply eating Fake Healthy.

Fake Healthy eating--a concept popularized by the classic fast food lunch of a large burger, large fries, and a diet cola--is gaining popularity among the guilt-ridden across the country. Ralph Alvarez, president of the Fake Healthy mainstay McDonald's is proud of his company's advertising campaign and menus that work hard to reduce guilt without reducing caloric intake:
Take for example our California Cobb Salad with Crispy Chicken, topped with Newman's Own® Creamy Caesar Dressing. Since it's a salad, people feel good about themselves while ordering it, but what their subconscious doesn't know is that at 550 calories (270 from fat), it comes in at just 10 calories less than a Big Mac (also 270 from fat). Now that is Fake Healthy at its finest.
Some consumers believe that the promotion of Fake Healthy by corporate giants like McDonald's is part of a large conspiracy to keep Americans in a loop of dependency, with fast food restaurants on one side and gyms and diet programs on the other.An unattractive alternative to Fake Healthy They believe that Fake Healthy eating does nothing more than drive people to gyms and diet programs, and vice versa. The theory, while bold, is also intriguing.

For those few who seek to placate more than just their conscience, few attractive options are available (see right). Mary Cassel, a Missouri school teacher that strives to be health-conscious admits, "a (real) healthy diet and regular exercise just gets old after a while, you know?" Many Americans agree with Cassel's sentiment, which may explain the rising popularity of Fake Healthy.

Source: McDonald's USA
Categories: News, Culture

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