Monday, January 17, 2005

Project CRAP: Introduction

It's a familiar situation. Six afternoons a week, excluding all major and minor holidays, you head out to the mailbox, open it up expectantly and peer inside, only to find it chock full of advertisements, most of which go straight to the recycle bin (you are an environmentally-minded citizen, after all). Maybe once in a while there's a bill or two in there (whoopie!), and of course around Christmas and your birthday you may get a few cards, but it seems like your mailbox has become little more than yet another direct portal from advertisers into your home.

I ripped off this stock photo.How much junk mail do you get each week, anyway? What about in a month? Or a whole year? These are pressing questions that need answers. Enter Project Commercially Related Advertising Post (CRAP). Over the course of 2005, Skor will be collecting any and all CRAP that enters his mailbox, photographing it, weighing it, and posting the results here. For the purposes of this project, CRAP is defined as any postal mail that advertises a product or service, and comes from a company that Skor has no business relationship with. For example, a credit card offer from Sears is CRAP, while an offer for extended "services" on a credit card that Skor already has will not qualify as CRAP.

The results of this experiment will be posted weekly, usually on Mondays, with updates consisting of a current photograph of the CRAP-box, as well as the current weight. If Skor gets especially industrious, he may even produce an animation showing the box being filled up with CRAP over time. Any good experiment has some expected results, so Skor predicts that at the end of the year the box of CRAP will weigh in at around fifty pounds.

Expect the results of January 1-7 to be posted later tonight.

This page will serve as an index for future updates. The links below will become active when the report goes live:
Project CRAP: Conclusion

One more thing, this project was partly inspired by Rob Cockerham at and his How Much is Inside feature. Rob's website is a riot, and you should go check it out.
Categories: Features


Anonymous Anonymous said...

I love the idea of "Project CRAP"
If the business commumity in the Puget Sound area would pool their resources, agree to purchase Yellow Page adds from a single provider and request bids from the different Yellow Page publishers, two things would happen.

1. I would no longer receive a stack of phone books high enough that I could jump off of them, in lew of a cliff, should I choose to end it all.

2. Business advertising costs would drop dramatically, both the cost per add and the number of adds required would also go down.

Paul in Federal Way

1:27 PM, January 17, 2005  
Anonymous Anonymous said...

What a relief!

I thought you were collecting all your faeces in a box and weighing it.

8:28 PM, April 13, 2005  

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