Friday, January 07, 2005

Sue...sue...sue...advertise?

Did you know that you can sue someone for anything you want? It's true. You don't have to have even the slightest hint of reason in a law suit to bring it to court. All you need is money for the filing fee.

Take Fear Factor, for example. You know, the show that's known for having the contestants perform outrageous and often disgusting acts of stupidity/bravery. Yes, that show. What if you were watching that show, and something that they did just really grossed you out? Would you change the channel, or turn off the TV? Why would you, when you can just sue? I so wish I were making this up, but I'm not. Austin Aitken is suing NBC for just that, seeking $2.5 million in damages because he got dizzy and threw up.

Of course, this seems like an incredibly ridiculous lawsuit, but is there a possibility that it's actually some sort of guerrilla marketing on the part of NBC. Think about it. All it costs them (NBC) is the court filing fee, and perhaps a small compensation for Mr. Aitken's legal services, and all sorts of news outlets crawl over themselves to carry the latest "ridiculous lawsuit" story.

Hmm.

Source: CNN
Categories: News, Culture, Capitalism

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