Monday, April 04, 2005

Project CRAP: Week 13 Report

Click here for the explanation of Project CRAP
Box size: 15" wide by 11" tall by 9" deep.
Total Weight of CRAP: 9.89 lbs
Depth of CRAP: 4 1/4"
New Pieces of CRAP: 12
Total Pieces of CRAP: 154
LowLight of the Week: Albertsons has earned their first spot on the wall of shame with this stellar mailing. How does this deserve the LowLight award? For starters, it's covered in yellow, which forced Skor to use bright purple for the border instead of the standard yellow. In addition, pretty much the entire document is nothing but lies. Lie #1 - "We've LOWERED PRICES on the ITEMS YOU BUY MOST." Not likely, considering the only things Skor buys at Albertsons are things on ridiculous sale prices in the first place. If they LOWERED PRICES on these ITEMS any more, they would probably be free. Lie #2 - "Helping make your life easier." Nope, not last time Skor checked. Lie #3 - "$20 in coupon savings." Considering that each "coupon" on the back is for $5 off of a purchase of $25 or more, and that Albertsons is usually priced about $5 more expensive for $25 worth of groceries than say, Top Food... Well, you get the point.
LowLight of Week 13: Albertsons
Click for a larger version of this week's winner.

Comments: Wow, it is hard to believe it's been three months already. With Project CRAP reaching the 25% complete marker, it is a good time to present to you the graph below, which represents the CRAP intake trends so far (click it for a larger version in a new window). As you can see, the calculations for the total amount of CRAP are homing in on roughly 40 pounds and 17 inches. Recall that Skor's original prediction was 50 pounds of CRAP. If the current trend continues, this prediction will actually be 25% too high! Incredible. However, Skor stands by his prediction, thinking that a burst of CRAP during the November/December holiday season will pull the numbers up. You can judge for yourself.
CRAP graph

CRAP Box at 13 Weeks

Categories: Features


Blogger DaButtminster said...

You've got to believe that the other stores have been wiping the floor with Albuttsons lately. Their stores are trashy-looking and their prices are too high. Maybe they realized that their only hope is compete more aggresively on price. Maybe you should do an investigative report into the truth of these claims? You could inform your loyal readers of the true cost of shopping at different stores based on an index of a few commonly purchased items. Don't know where I might have gotten an idea like that . . .

8:43 AM, April 05, 2005  

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